assure


assure
assure (v.) late 14c., from O.Fr. asseurer (12c., Mod.Fr. assurer) "to reassure, calm, protect, to render sure," from V.L. *assecurar, from L. ad- "to" (see AD- (Cf. ad-)) + securus "safe, secure" (see SECURE (Cf. secure)). Related: ASSURED (Cf. Assured); assuring.

Etymology dictionary. 2014.

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  • assuré — assuré, ée [ asyre ] adj. et n. • 1155; de assurer 1 ♦ Vx Qui met en sûreté, à l abri du danger. ⇒ sûr. 2 ♦ (XVIe) Littér. (Choses) Qui est certain. ⇒ évident, indubitable, infaillible, sûr. Tenez pour assuré qu il viendra. La mort, « terme… …   Encyclopédie Universelle

  • assuré — assuré, ée (a su ré, rée) part. passé. 1°   En sûreté, à l abri, sûr. Assuré contre les dangers. •   Et le sang répandu de mille conjurés Rend mes jours plus maudits et non plus assurés, CORN. Cinna, IV, 3. •   Typhon qui se croyait assuré par le …   Dictionnaire de la Langue Française d'Émile Littré

  • Assure — As*sure, v. t. [imp. & p. p. {Assured}; p. pr. & vb. n. {Assuring}.] [OF. ase[ u]rer, F. assurer, LL. assecurare; L. ad + securus secure, sure, certain. See {Secure}, {Sure}, and cf. {Insure}.] 1. To make sure or certain; to render confident by a …   The Collaborative International Dictionary of English

  • assure — as·sure vt as·sured, as·sur·ing 1 chiefly Brit: insure 2 a: to inform positively the seller assured the buyer of his honesty b: to provide a guarantee of …   Law dictionary

  • assure — assure, assurance These are terms used principally in the context of life insurance, although even here the verb is no longer common. You insure your life and take out life assurance (or insurance). Both words are rapidly becoming redundant… …   Modern English usage

  • assure — [v1] convince, relieve doubt bag*, bet on*, comfort, encourage, hearten, inspire, persuade, reassure, satisfy, sell*, sell on*, soothe; concept 68 assure [v2] promise affirm, attest, aver, brace up, buck up, certify, confirm, give one’s word,… …   New thesaurus

  • assure — [ə shoor′] vt. assured, assuring [ME assuren < OFr asseurer < ML assecurare < L ad , to + securus, SECURE] 1. to make (a person) sure of something; convince 2. to give confidence to; reassure [the news assured us] 3. to declare to or… …   English World dictionary

  • assure — insure, *ensure, secure Antonyms: alarm Contrasted words: *frighten, scare, fright, terrify: abash, discomfit, *embarrass: *intimidate, cow …   New Dictionary of Synonyms

  • assure — ► VERB 1) tell (someone) something positively to dispel doubts. 2) make (something) certain to happen. 3) chiefly Brit. cover by assurance. DERIVATIVES assurer noun. ORIGIN Old French assurer, from Latin securus free from care …   English terms dictionary

  • assure — as|sure W3S2 [əˈʃuə US əˈʃur] v [T] [Date: 1300 1400; : Old French; Origin: assurer, from Medieval Latin assecurare, from Latin ad to + securus safe ] 1.) to tell someone that something will definitely happen or is definitely true so that they… …   Dictionary of contemporary English


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